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Insentra: Redefining IT Managed Services
With the sudden spike in cloud adoption and the pace at which businesses are transforming with rapid innovation, it doesn’t come as a surprise that companies often fail to serve the growing IT demands of their customers. Garnering over 20 years of experience as an IT professional, Ronnie Altit, who is the co-founder and CEO of Insentra, well perceives the need of the hour for organizations. He says, “Every organization is gravitating toward an as-a-service model.” However, Altit envisioned creating an IT services organization that would transform the delivery of IT services in the channel, by providing the market with an alternative model of engagement that is both collaborative and non-competitive. Insentra functions on a unique business model, transacting entirely through the reseller community rather than directly with the end users. To this end, the company delivers a range of Professional and Managed services to end user clients transacting exclusively through the IT channel.
What sets Insentra apart from other IT providers in the market is their proficiency in providing partners and their clients with the industrial expertise that others often cannot deliver. “Whilst we offer traditional managed services like patch management and monitoring, we also bring some unique managed services to the table,” Altit adds. For instance, leveraging Insentra’s Office 365 Backup-as-a-service, organizations are offered a secure Exchange migration to O365 at no cost.
Redefining traditional IT support, Insentra is setting the benchmark higher than its counterparts with its state-of-the-art Enhanced Support Services (ESS). The company’s ESS team is highly proficient in proactively identifying and resolving IT problems before they pose as expensive business risks. The company’s ESS suite includes Predictive Insights and Analytics (PIA)—an ingenious offering to avert future outages in businesses—that deploys a virtual user in a particular environment to analyze its performance. In case of performance degradation, Insentra investigates to determine if the issue is prolific in the environment and predicts the possible outcomes of the same enabling proactive mitigation.
The most impressive factors of Insentra are their genuineness and partner-centricity. The company endorses a pragmatic and honest approach to addressing their clients’ challenges whereby they deliver their services only if they are fully capable of adding value. “We don’t try and fit square pegs into round holes by any means,” remarks Altit. To Insentra, a partnership is all about shared risk and reward and “Because our business model is about partnering with the reseller community, we understand what it means to become a part of an organization to deliver outstanding outcomes to clients.”
Illustrating the prominence of Insentra, Altit recounts one of their clients, Brickworks’ predicament around their application efficiency resulting in a need for more effective monitoring, management and control. Insentra stepped in, analyzed their end-user computing infrastructure, and uncovered that Brickworks users were facing a significant issue in launching applications. First application launch was taking too long per application per user. Employing ESS and PIA service in Brickworks’ systems, Insentra identified the issue and significantly improved end-user productivity, reducing first launch time to less than 20 seconds. This is all delivered via that single pane of glass so often talked about, showing user experience at branch and head office sites, empowering the CIO to make accurate investment decisions in IT.
Scripting similar success stories, Insentra will continue delivering value-added services to their partners and their clients adhering to their unique business model. The company is also looking to augment their service in Asia by 2019.