Cubastion Consulting: Managed Services to Build Brands
Paullina Simons once said, “Everything comes at a price. Everything in your life. The question you have to ask yourself is, what price are you willing to pay?” This same adage today seems to have found its comfortable corner in the technology landscape. While organizations across the globe are investing tremendous amounts of resources to be in sync with the latest technology trends, the price they pay seems to be an unceasing affair. This ongoing cycle of investments can be ascribed to the fact that technology is a fast-paced beast, and so are strategic business needs. The result is the ingress of third parties into the picture to manage the plethora of applications that live within a modern day enterprise. But, how do we ensure that managed services are lean in support, in terms of budget and IT structure? “At Cubastion, we strive to offer the minimal managed services, if at all you need any, and ensure that our customers’ investments reduce year on year,” says Ravi Kumar, Director and Co-founder of Cubastion Consulting.
This Gurgaon, India, based company brings in close to a decade of experience in delivering cost-effective managed services for Siebel, BI Technologies, Oracle Billing and Revenue Management, and Integration Technologies. The firm provides its services through Service Level Agreements (SLA) that allows them to ensure that the applications are up and running round the clock, with the minimum downtime possible. In addition to helping companies with technology, Cubastion also provides a deep knowledge in customer experience and engagement business area across various industry verticals.
Kumar states that today Cubastion has evolved beyond being just a company providing CRM consulting to an enterprise specialized in customer experience domain. The company enhances the customer experience by helping companies manage their customer’s lifecycle. Three components, he informs, are central to his organization’s customer experience domain—consultation, technology implementation, and “operationalization.” In the consultation process, the team at Cubastion tries to identify and understand each customer’s requirements and defines engineering processes with the goal to unify customer experience.
This Gurgaon, India, based company brings in close to a decade of experience in delivering cost-effective managed services for Siebel, BI Technologies, Oracle Billing and Revenue Management, and Integration Technologies. The firm provides its services through Service Level Agreements (SLA) that allows them to ensure that the applications are up and running round the clock, with the minimum downtime possible. In addition to helping companies with technology, Cubastion also provides a deep knowledge in customer experience and engagement business area across various industry verticals.
Kumar states that today Cubastion has evolved beyond being just a company providing CRM consulting to an enterprise specialized in customer experience domain. The company enhances the customer experience by helping companies manage their customer’s lifecycle. Three components, he informs, are central to his organization’s customer experience domain—consultation, technology implementation, and “operationalization.” In the consultation process, the team at Cubastion tries to identify and understand each customer’s requirements and defines engineering processes with the goal to unify customer experience.
Cubastion Consulting is bringing to the market minimal managed services to build La ean IT structure
On the technological implementation front, the firm leverages its expertise and experience in Oracle Siebel CRM, Oracle BI and Oracle billing and revenue management platforms. “For Oracle Siebel CRM platform, Cubastion helps its clients to implement, manage and upgrade technology. With BI technologies Cubastion caters to both descriptive and predictive analysis across customers, product performance, and KPIs.” Finally, for the last component, operationalization, Cubastion assists clients in drawing guidelines governing customer interactions, and operationalize the same for a unified customer experience.
Amongst many, an India-based direct to broadcast services, Sun Direct DTH, leveraged Cubastion’s services to counter the challenge of enhancing its customer experience. With the objective to have a unified customer experience, consolidation of IT infrastructure and its CRM road map. The team at Cubastion Consulting put forth Oracle Siebel, and Oracle Billing and Revenue Management platforms wherein Cubastion engineered the entire process for implementation of the two platforms eventuating in vastly improved end-user experience.
The company’s roots traces back to the mid-2000 and today holds a vision to build a different CRM approach. The aim is to give customers a smooth, simple experience similar to the “consumerization” in the e-commerce sector. The company recently launched a product, xShowroom, based on the same organizational philosophy. “xShowroom is a salesperson’s companion”. Designed to use with its candycursh UX, it empowers salesperson with all he needs to present, manage, and steer his work. It engages the customer through content, product catalogue, pricing, configuration, lead management, and self steering. All that channeled over tablet through centralized cloud based xShowroom framework. “Nothing gets stored on the device, everything gets synchronized in the cloud, and this helps salespersons get all information to give consumers an end-to-end experience,” concludes Kumar.
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